Joel Boggess and his wife Dr. Pei Kang host The Relaunch Show, so named because it is a phase that people go through, after they have gone through different challenges. The story of their businesses, relationships, and their early failures is resonating with the listeners. Bob makes the point that people today are craving such real relationships. To relaunch you have to have resources (surround yourself with the best books and podcasts), relationships (the people that know you, like you, and are willing to help you), and routines (the rituals that make you sharpen your skills and be successful).